Friday, April 11, 2008

What are the different ways you diversify your business?

This is the topic of the week at Flaming Hot. Most of us sell our beads and jewelry online, however that isn't always enough. I have a wholesale Children's line of jewelry that doesn't include lampworking at all, but it is what lead me to start lampworking in the first place, so I am forever grateful to that line. I also have a wholesale line of knitting markers that is a lot of fun as well. I also look forward to the selling at different shows in my area. I love getting to meet my customers face to face and enjoy the reactions of them as they say, "You make the beads?" I always carry some glass and examples of beads in the stages of making a bead so that I have a tangible example of how I create the beads. This helps them understand the process of lampworking better and they can appreciate and understand why my items are more expensive than a lot of the other jewelry at the shows. My other favorite way of selling is to do home shows. It is a win win situation for all involved. The hostess earns a pair of free earrings, a discount on her purchases, as well as earning free money based on the sales at her party. Her friends get to come and visit, shop, and snack on good food. I get out of the house, and once again, get to meet my customers face to face, and create new friends. I always have a wonderful time at these parties. In the end, the best way to diversify my business is to keep an open mind, to look for new and different ways to market my products. I only wish I had enough time to implement all of my ideas. Time does get short in a house with 4 kids after all!

2 comments:

Becky said...

you are so fired for not writing on you blog. :o) lol Inquiring minds are wondering what has been on your mind.

Unknown said...

"Time does get short in a house with 4 kids after all! " lol.. selling handmade supplies alonsgside making necklaces has been helpful...

 

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